strategy & planning

The recent introduction of the Bar Council’s new business model, ProcureCo, and the rapidly changing face of the legal profession, means there has never been a more important time for chambers to implement a comprehensive, innovative and effective marketing strategy to beat off competition and ensure survival in an aggressive market. davey & young are fully conversant with the new models and take an innovative approach to long-term strategic planning, partnering with chambers to determine the best strategy in line with the chambers' business plan.

davey and young provide invaluable strategic advice and planning at every stage of the marketing process. By undertaking an initial marketing audit we are able to offer recommendations for new marketing initiatives and changes to existing strategy to ensure that expenditure is focussed and kept to a minimum and that marketing is effectively targeted. We also audit at key points during the implementation of a marketing plan to enable evaluation and amendments as required.